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KLAR is a self-care app that provides mindfulness and sleep contents. Here is a case study on the ideation to launch process.
2019 - 2020
As the sole Product Designer, I oversaw the product, brand, and content strategy. This was a new business initiative where I drove concept to launch in just three months. We were selected as Apple App Store’s “App of the Day” three times with 4.9/5.0 review ratings from users.
Product Design
Prototyping
Branding
Sketch
Protopie
Zeplin
In order to tackle the problem of mental health issues in Korea, we decided to target office workers in their 20~30s that experience daily stress and sleep deficiency.
Design a self-care mobile app specifically for young office workers, empowering them to take care of their mental health with ease and accessibility, even amidst their demanding lifestyles.
We decided to introduce the concept of mindfulness and self-care through a mobile app so that office workers can take care of their mental health in their everyday lives without the need to visit mental health institutions.
In Korean society, meditation is often associated with Buddhism and considered "old." A major focus of the project was to brand the app to be modern and fun for younger generations to use.
"Mindfulness" was a fairly new concept in Korea at the time. We wanted to emphasize that there was many scientific research behind mindfulness, known to have the following benefits.
Alleviates stress, depression, anxiety
Improves insomnia and sleep quality
Strengthens emotional control and focus
Course cards use "Humaaans" illustrations by Pablo Stanley.
We simplified the user flow starting from the Onboarding to Course Contents, making sure the main call-to-action button was easy to notice. We also added ASMR background sounds to the meditation to make it more comfortable for new users.
The home screen is structured to highlight the contents in each section through the use of cards.
Courses have sessions with a short introductory guide. Users can choose the voice and duration.
Users can add ASMR background sounds while playing the meditation contents.
The global navigation has 3 tabs, which highlight the core features of the app - Meditation, Sleep, and Profile. The Meditation tab offers different mindfulness courses, whereas the Sleep tab features meditation for sleep and ASMR contents. The Profile tab displays a calendar track record of what kind of contents have been played.
In addition to the audio contents, we provided questionnaires to help users check their mental state, including stress, insomnia, depression, anxiety, anger, and ADHD.
We launched the app in just three months and achieved organic growth without any marketing. It was featured as Apple’s “App of the Day” three times. However, the most rewarding part was the heartfelt user reviews thanking us for creating the app.
Apple App Store
Health & Fitness
#9
App Store Reviews
160 Reviews
1st Week Retention
30.4%
120K Downloads
Sessions Completed
74.5K
6 months
